Concordia Lutheran College is a co-educational school for Prep to Year 12, set across three campuses in Toowoomba, Queensland. We talked to Bianca Coleborn, Director of Marketing and Enrollments, about Concordia’s goal to boost enrollments and streamline internal processes.
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The challenge
When Bianca began her role in 2017, the school’s enrollment process was almost entirely manual and paper-based. The team were reliant on spreadsheets, notebooks, and legacy staff who didn’t have any written processes or strategies in place. With a goal to boost enrollments and streamline internal processes, Concordia implemented Digistorm Funnel to take its admissions process online and better nurture prospective families from enquiry to enrollment.
“It's great for our registrar to be able to go in there and write detailed notes about leads. As a team, we find it really useful too. If someone is away, we can simply log into Funnel, bring up a lead profile and see when they were last communicated with and what they were interested in.” -Bianca Coleborn
On choosing Funnel
Bianca says Digitorm Funnel has improved collaboration within the school's admissions team, and has enabled an extra level of service to prospective families.
With a dedicated school CRM like Funnel, their team can tailor communications, identify those who have lost contact, and look for ways to enhance prospective families’ overall enrollment experience.
“To be honest, I don't know how a school can operate in today's society without having something like Funnel to keep track of enrollments, nurture your leads, and ensure that you're providing the best possible service.”