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・ 9 min read
The first things families look for in your school
By figuring out parent's top priorities when searching for a school, you can evaluate your own school's strengths and weaknesses.
・ 8 min read
Marketing your athletics program
Your athletics program is one of the core offerings families will look for, so you need to make it as accessible as possible through effective marketing.
7 Bad marketing habits to watch out for
Keep an eye out for these marketing habits, so you can correct them if they show up.
The value of school merchandise
Using school merchandise to create positive emotional connections with families.
・ 2 min read
Personalization tactics and tools
Learn more about personalization, and why it's so useful for getting your messages through to parents.
Digital vs traditional school marketing
To improve your marketing, you need to understand both traditional and digital marketing strategies, and decide how both approaches can work for your school.
3 Things to know about online reviews for schools in 2022
Online reviews are crucial to pay attention to, and are often the first impression a prospective parent has of your school.
Are you ready for a parent app?
A parent app is an important investment for your school, and will help to modernize your communication and appear forward facing to families.
What schools need to understand about Gen Z parents
Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.
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