Marketing

Become a school marketing expert in no time
The value of school merchandise
Using school merchandise to create positive emotional connections with families.
Marketing Strategy ・ 2 min read
Personalisation: tactics and tools
Learn more about personalisation, and why it's so useful for getting your messages through to parents.
Digital vs traditional school marketing
To improve your marketing, you need to understand both traditional and digital marketing strategies, and decide how both approaches can work for your school.
Email Marketing ・ 2 min read
School email marketing trends for 2022
Keep up-to-date with this year's email marketing trends.
6 Event marketing tips for your school
Improving your event communication will boost engagement and leave attendees feeling satisfied and ready for the next one.
3 Things to know about online reviews for schools in 2022
Online reviews are crucial to pay attention to, and are often the first impression a prospective parent has of your school.
Are you ready for a parent app?
A parent app is an important investment for your school, and will help to modernise your communication and appear forward facing to families.
What schools need to understand about Gen Z parents
Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.
Marketing Strategy ・ 7 min read
A school marketer's guide to marketing automation
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.