Marketing

Become a school marketing expert in no time
Social Media ・ 7 min read
LinkedIn for existing and prospective school parents and caregivers
Learn how you can leverage LinkedIn to build better school-parent relationships.
Download
A checklist for school event planning
Download
Retention marketing ideas for K-12 schools
Marketing Strategy ・ 4 min read
The best metrics to measure your school marketing strategy
One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.
Content Marketing ・ 3 min read
What's a content vision and why does my school need one?
What's a 'content vision' and how does it differ from a 'content strategy'? In this post, we'll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.
Content Marketing ・ 4 min read
How to repurpose your school's marketing content
Want to know how you can make your school's content go the extra mile? In this post, we cover every marketer's secret content weapon: content repurposing. 
School Websites ・ 2 min read
The importance of information architecture
The way that your website content is structured can have a significant impact on the way your website visitors behave and whether or not they convert.
School Websites ・ 3 min read
Your school website is live. What's next?
So you've been working through your website project and it's coming close to completion. Our latest article lets you know what you can expect to happen next.