UX and UI sounds really high-tech, right? We break down the principles and share tips, so that you can confidently tackle your next website build.
2 min read
Monday, 23 December 2019
Thursday, 11 August 2022
Director of Sales & Marketing
Chris leads our client-facing teams with almost as much vigour and enthusiasm as his passion for the golf course.
User Experience (UX) and User Interface (UI) are two important design principles to make your school website an engaging platform.
UX works to create a seamless experience for visitors to find, navigate and take action on your website.
UI is all about the look and feel of your website. Any design element like buttons, or headlines helps to create a visually engaging experience.
These two principles are very different, but work in parallel to create an engaging website for schools.
When it comes to school websites, there are a number ofkey design principlesto keep in mind, but two of the most important areUX and UI. While these principles may sound similar and work closely together, their roles couldn’t be more different. This might sound a little high-tech, but don’t be discouraged – you certainly don’t need to be a design whizz to get a handle on them! In this post, we’ll break these principles down into digestible bites of information, so that you can confidently tackle your next website build.
What is User Experience (UX)?
User Experience (UX) focuses on the design and functionality of a website. Essentially, UX works to ensure a seamless experience for users and meet key business goals. By considering technical website elements such as; the structure of information,fast load times, andwebsite accessibility, UX creates a path for users to follow when they land on the website, design to meet those predetermined business goals.
Some examples of why you might be looking to build or revamp your school website might include:
Attracting new visitors to your school website
Encouraging prospective families to sign up for an open day or tour
Increasing new enrolment applications
Encouraging current families to access your latest news and announcements
Defining these goals early on means that you’re able to use them to inform your website’s UX and take a more strategic approach to your school website design.
What is User Interface (UI)?
User interface (UI), on the other hand, is all about the look and feel of your school website. This includes everything from the buttons users click on, to the text they read, scrolling abilities, and more! Basically, any element that a user interacts with on your website falls under the UI umbrella.
Like most graphic designers, a UI designer is focused on creating a visually engaging experience for your website. They’ll select the right fonts, choose colours to complimentyour school brand, and pick the right button shapes or line widths. If you’ve come across a stunning website that looks beautiful and engaging, you’ve got a UI designer to thank for that.
Three tips on UX from our experts
At Digistorm, we know school websites. Our talented team of in-house designers and developers are always working away to create engaging websites that showcase aschool’s USP. For this post, we sat down with our design team to get three tips on what you should consider when it comes to UX.
1. Set a clear website objective
Before you even start thinking about design, you should have a clear goal or objective in mind for your new school website. Are you looking to attract new prospective parents, drive enrolments, or showcase your new branding? Setting a clear (and measurable) objective for your website will help keep your team on track and focused on reaching your goal.
2. Remember to put yourself in the user’s shoes
Not only does placing yourself in the shoes of your prospective families help you to map out the best possible user experience, but it can also help navigate some tricky roadblocks in those early planning phases.
3. Clear navigation limits user guesswork.
Never underestimate the power UX has when it comes to creating clarity for your end-user. Clear navigation places content in the right order and guides your prospective parents through a predetermined user journey, based on your specific goals and objectives.
Is your school website hitting it's goals?
If not, talk to our friendly team about school website solutions.