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What schools need to understand about Gen Z parents
Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.
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Build your school brand voice guidelines in four easy steps
Creating school brand voice guidelines doesn’t have to be a big undertaking. Learn how to better articulate your school tone of voice in four easy steps.
・ 9 min read
The first things families look for in your school
By figuring out parent's top priorities when searching for a school, you can evaluate your own school's strengths and weaknesses.
・ 8 min read
Marketing your sports program
Your sports program is one of the core offerings families will look for, so you need to make it as accessible as possible through effective marketing.
7 Bad marketing habits to watch out for
Keep an eye out for these marketing habits, so you can correct them if they show up.
The value of school merchandise
Using school merchandise to create positive emotional connections with families.
・ 2 min read
Personalisation: tactics and tools
Learn more about personalisation, and why it's so useful for getting your messages through to parents.
Digital vs traditional school marketing
To improve your marketing, you need to understand both traditional and digital marketing strategies, and decide how both approaches can work for your school.
・ 2 min read
School email marketing trends for 2022
Keep up-to-date with this year's email marketing trends.
6 Event marketing tips for your school
Improving your event communication will boost engagement and leave attendees feeling satisfied and ready for the next one.
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