Marketing

Become a school marketing expert in no time
Marketing Strategy ・ 5 min read
How to create a digital marketing plan for your school
Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.
Marketing Strategy ・ 4 min read
5 Time-saving ideas for your school marketing team
63% of school marketers report that their biggest marketing challenge is lack of time. Here are 5 time-saving initiatives for your team this year.
Video Marketing ・ 4 min read
YouTube vs. Vimeo for schools
What platform should you use to host your school’s video content? We’ll outline the key differences and benefits of both Youtube and Vimeo.
Event Marketing ・ 6 min read
Handling online school event fatigue
With too many webinar offerings, many schools have noticed a drop in attendance of online events. We look at six ways schools can beat webinar fatigue.
School Websites ・ 4 min read
Boosting school website engagement through motion
Learn how to create a more engaging experience for your website visitors through motion design.
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A social media marketing toolkit for schools
Email Marketing ・ 4 min read
Transactional vs. marketing email for school marketing
Learn how marketing and transactional emails differ for schools, and pick up some easy tips to get the most out of both formats.
Family Communication ・ 4 min read
How to build relationships with offline parents
In this post, we look at some basic strategies that your school can implement to keep offline parents in the loop with their child's education.
School Websites ・ 4 min read
5 Powerful Ways to use School Microsites
Microsites are powerful yet under-utilized website modules. We show you five different (but equally effective) ways a microsite can have a great impact.