A School marketer’s guide to on-page SEO

What is on-page SEO?

The first thing to note about SEO is that it has three key components: on-page, off-page, and technical. Using all three, Google (and other search engines) crawl and then ranks your school website. In this guide, we’re going to focus specifically on on-page SEO, as this is the type of SEO you’re most likely going to encounter as a school digital marketer.

In a nutshell, on-page SEO (or sometimes referred to as on-site SEO) optimises various web page elements, so they rank higher in search engines. To do this, on-page SEO looks to optimise three key elements: content, HTML, and site architecture. On-page SEO is just that — it’s about optimising the elements you can see on your web page.