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Marketing strategy
What schools need to understand about Gen Z parents
Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.
Marketing Strategy ・ 7 min read
A school marketer's guide to marketing automation
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.
Marketing Strategy ・ 7 min read
Traditional school marketing plans just don’t cut it anymore...
A good marketing plan is an invaluable resource for your school. However, traditional marketing plans are on the way out, and a new approach is called for.
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Retention marketing ideas for K-12 schools
Marketing Strategy ・ 4 min read
The best metrics to measure your school marketing strategy
One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.
Marketing Strategy ・ 4 min read
How to reduce your school website bounce rate
Having a high bounce rate on your school's website can be caused by a number of issues. We'll cover some ways to reduce your school website's bounce rate.
Marketing Strategy ・ 3 min read
How to pivot your school's marketing strategy
It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.
Marketing Strategy ・ 4 min read
How to market your school to millennial parents
We share key millennial habits and behaviours to ensure greater marketing success at your school.
Marketing Strategy ・ 4 min read
Leveraging word-of-mouth in your school's digital marketing
In this post, we'll show you a few easy steps to enhance and leverage word-of-mouth marketing in your digital strategy.