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Marketing strategy

Marketing Strategy ・ 4 min read
3 Things parents expect from your school marketing
Discover the three key things all parents expect from your school marketing and the initiatives that will help you to exceed their expectations.
Marketing Strategy ・ 5 min read
How to measure your school's net promoter score
Net Promotor Score, or NPS is a great tool that schools can use to keep the pulse on community's satisfaction. Find out how to measure your school's NPS.
Marketing Strategy ・ 4 min read
Track your school’s digital marketing with these handy tools
If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.
Marketing Strategy ・ 5 min read
Why school personas are the key to boosting parent engagement
Creating personalised content at scale can be tricky. School personas are your secret weapon to help you create messaging that resonates with different audiences.
Social Media ・ 7 min read
The right social networks for your school
In this post, we take a closer look at some of the most popular social media channels available, so that your school is armed with information about which ones will support your marketing goals.
Marketing Strategy ・ 4 min read
Inbound marketing for schools explained
Learn more about what inbound marketing involves and how it can benefit your school’s overall marketing strategy.
Marketing Strategy ・ 4 min read
Communicating your school values through storytelling
Use these storytelling techniques to creatively communicate your school's values and engage families.
Marketing Strategy ・ 2 min read
Omni-channel vs multi-channel marketing explained
In this post, we breakdown the difference between omni and multi-channel marketing for schools.
Marketing Strategy ・ 4 min read
What is a USP and why is it important for your school?
How to identify your school’s unique selling proposition, and why you need a strong USP to help market your school.