Marketing

Become a school marketing expert in no time
Video Marketing ・ 5 min read
Should your school invest in YouTube ads?
Many school marketers ask us whether or not Youtube is really a platform that's worth advertising on for schools? In this article we investigate.
Email Marketing ・ 6 min read
Tips for improving school newsletter engagement
Technology is offering schools efficiencies in a multitude of ways. We explore how school newsletter distribution can be improved.
Marketing Strategy ・ 4 min read
3 Things parents expect from your school marketing
Discover the three key things all parents expect from your school marketing and the initiatives that will help you to exceed their expectations.
Marketing Strategy ・ 5 min read
How to measure your school's net promoter score
Net Promotor Score, or NPS is a great tool that schools can use to keep the pulse on community's satisfaction. Find out how to measure your school's NPS.
School Apps ・ 4 min read
All about school app integration
In this post, we look at the design process behind creating an integrated app that works as a seamless extension of your school brand. Find out more!
SEO ・ 4 min read
How do I know if I've chosen the right keywords?
Not sure if you've chosen the right keywords to optimise your blog post? We've got you covered with six tips to boost your SEO ranking.
School Websites ・ 3 min read
6 school website best practice tips
Thinking about implementing a new school website or looking at improving your existing one? Here are 6 best practice tips for your school's website.
Marketing Strategy ・ 4 min read
Track your school’s digital marketing with these handy tools
If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.
Marketing Strategy ・ 5 min read
Why school personas are the key to boosting parent engagement
Creating personalised content at scale can be tricky. School personas are your secret weapon to help you create messaging that resonates with different audiences.