Marketing

Become a school marketing expert in no time
Video Marketing ・ 3 min read
Content and tools for easy school videos
Video is the most popular, and fastest-growing type of content consumed online. We share some tips for creating simple and easy-to-make school videos.
Video Marketing ・ 6 min read
Features of a great school promotional video
A school promotional video is a great way to help your school stand out from the crowd. Learn the top five features of a great school video!
Social Media ・ 6 min read
What is social proof and how can your school use it?
Learn why social proof is a powerful tool of persuasion that all school marketers should be using.
SEO ・ 4 min read
How to ensure your school website shows up on Google
Once your website is live, you may not see it in search results. Here's how to set your website up to ensure that it will show up Google. 
Event Marketing ・ 4 min read
Going virtual: how to move any school event online
Rather than cancel, we'll show you how to move any school event online!
Video Marketing ・ 3 min read
Our expert shares his secrets for creating engaging videos
Trying to unlock the secret to creating engaging video content? We sat down with our expert video content creator to get all of his insider secrets.
School Websites ・ 4 min read
5 tips for writing your next school website photography brief
Capturing new, engaging photos is an essential part of a school website update. Here are 5 tips for creating the perfect school website photography brief.
School Apps ・ 5 min read
How schools can communicate with parents during a crisis
When an emergency happens at your school, here's how to ensure your school is ready to send out information quickly and keep parents informed.
School Apps ・ 4 min read
School app push notifications: are they effective?
With an abundance of marketing tools available today, push notifications can feel a little 'old school' but here's why they're still effective.