All insights on

Marketing strategy
Marketing Strategy ・ 5 min read
How to create a digital marketing plan for your school
Putting pen to paper and devising a digital marketing plan for your school can be daunting, so we’ve put together a simple plan to get you started.
Marketing Strategy ・ 4 min read
5 Time-saving ideas for your school marketing team
63% of school marketers report that their biggest marketing challenge is lack of time. Here are 5 time-saving initiatives for your team this year.
Marketing Strategy ・ 4 min read
5 reasons why your school's digital marketing campaign failed
We’ve put together our five most common reasons why digital marketing campaigns fail and what to do about it.
Marketing Strategy ・ 3 min read
How can schools respond to negative online reviews?
In this post, we'll take you through our tried and tested formula for replying to a negative review while keeping your school's reputation intact.
Marketing Strategy ・ 3 min read
How to set your school marketing budget
Battling a small team or limited funds? We hear you! This article will get you started on a marketing budget that knows how to make things stretch.
Marketing Strategy ・ 4 min read
3 Things parents expect from your school marketing
Discover the three key things all parents expect from your school marketing and the initiatives that will help you to exceed their expectations.
Marketing Strategy ・ 5 min read
How to measure your school's net promoter score
Net Promotor Score, or NPS is a great tool that schools can use to keep the pulse on community's satisfaction. Find out how to measure your school's NPS.
Marketing Strategy ・ 4 min read
Track your school’s digital marketing with these handy tools
If your school is looking to measure its online performance, you can create tracking in seconds with two simple tools: UTM codes or a tracking pixel.
Marketing Strategy ・ 5 min read
Why school personas are the key to boosting parent engagement
Creating personalized content at scale can be tricky. School personas are your secret weapon to help you create messaging that resonates with different audiences.