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Marketing strategy
What schools need to understand about Gen Z parents
Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.
Marketing Strategy ・ 7 min read
A school marketer's guide to marketing automation
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.
Marketing Strategy ・ 7 min read
Traditional school marketing plans just don’t cut it anymore…
A good marketing plan is an invaluable resource for your school. However, traditional marketing plans are on the way out, and a new approach is called for.
Marketing Strategy ・ 6 min read
Introducing a digital marketing strategy at your school
How to convince your school’s purse-string holders about why digital marketing is so important.
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Retention marketing ideas for K-12 schools
Marketing Strategy ・ 3 min read
How to pivot your school's marketing strategy
It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.
Marketing Strategy ・ 4 min read
How to reduce your school website bounce rate
Having a high bounce rate on your school's website can be caused by a number of issues. We'll cover some ways to reduce your school website's bounce rate.
Marketing Strategy ・ 4 min read
How marketing can support your school retention strategy
Retaining existing families at your school is far more valuable than attracting new ones. Find out how your marketing team can assist school retention.
Marketing Strategy ・ 4 min read
How to nail your school's brand identity
In this post we'll be looking at why schools are failing when it comes to their brand identity, and what you can do to make sure yours doesn't!