Marketing

Become a school marketing expert in no time
What schools need to understand about Gen Z parents
Moving into the Gen Z era of parenting, schools need to update their strategies to meet the needs of these new families.
School Websites ・ 9 min read
How to get a budget sign-off for a new school website
Is your school’s website out of date, clunky, or just visually unappealing? We’ll take you through how to get a budget signed off for a new school website.
Marketing Strategy ・ 7 min read
A school marketer's guide to marketing automation
Want to streamline your marketing activities? Check out this post to learn everything you need to know about marketing automation for schools.
Marketing Strategy ・ 7 min read
Traditional school marketing plans just don’t cut it anymore…
A good marketing plan is an invaluable resource for your school. However, traditional marketing plans are on the way out, and a new approach is called for.
Marketing Strategy ・ 6 min read
Introducing a digital marketing strategy at your school
How to convince your school’s purse-string holders about why digital marketing is so important.
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A School marketer’s guide to on-page SEO
Social Media ・ 7 min read
LinkedIn for existing and prospective school parents and caregivers
Learn how you can leverage LinkedIn to build better school-parent relationships.
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A checklist for school event planning
Content Marketing ・ 5 min read
Your school's guide to writing the perfect blog post
Blogs are a great way to share everything from recent happenings to news and updates. Check out our guide to writing the perfect posts for your school.