Marketing

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How to create a school digital marketing strategy
Marketing Strategy ・ 3 min read
How to pivot your school's marketing strategy
It's important for marketers to remain agile during these uncertain times and identify the opportunities to pivot their marketing strategies as they arise.
Content Marketing ・ 3 min read
What's a content vision and why does my school need one?
What's a 'content vision' and how does it differ from a 'content strategy'? In this post, we'll tell you all about it, show you why having a well-defined content vision is SO important, and give you the tools to get started on creating yours.
Content Marketing ・ 4 min read
How to repurpose your school's marketing content
Want to know how you can make your school's content go the extra mile? In this post, we cover every marketer's secret content weapon: content repurposing. 
School Websites ・ 2 min read
The importance of information architecture
The way that your website content is structured can have a significant impact on the way your website visitors behave and whether or not they convert.
School Websites ・ 3 min read
Your school website is live. What's next?
So you've been working through your website project and it's coming close to completion. Our latest article lets you know what you can expect to happen next.
Marketing Strategy ・ 4 min read
How to reduce your school website bounce rate
Having a high bounce rate on your school's website can be caused by a number of issues. We'll cover some ways to reduce your school website's bounce rate.
Content Marketing ・ 6 min read
Content audits: a simple guide for schools
The idea of a content audit might be intimidating, but it's key to identifying your blog's quick wins and opportunities. Discover more with our how-to guide on conducting content audits for schools.
Content Marketing ・ 5 min read
A guide to creating a successful school blogging strategy
Check out our top tips for creating a successful school blogging strategy.