Marketing

Become a school marketing expert in no time
Marketing Strategy ・ 2 min read
Omni-channel vs multi-channel marketing explained
In this post, we breakdown the difference between omni and multi-channel marketing for schools.
Marketing Strategy ・ 4 min read
What is a USP and why is it important for your school?
How to identify your school’s unique selling proposition, and why you need a strong USP to help market your school.
Digital Marketing ・ 2 min read
Why schools need to update their Google My Business page
Your school's Google my Business page, is a powerful tool for school marketers to make sure they are, literally, on the map for any local school searches.
SEO
SEO to boost your school’s website ranking on Google
Stuck on SEO? Need some guidance? In today’s blog, we run through the basics of search engine optimisation and why your school should be implementing it.
School Websites ・ 3 min read
Accessibility requirements for school websites
The W3C guidelines aim to make web content accessible and user-friendly to people with disabilities. Find out how schools can meet these requirements.