Marketing

Become a school marketing expert in no time
Social Media ・ 6 min read
What is social proof and how can your school use it?
Learn why social proof is a powerful tool of persuasion that all school marketers should be using.
Marketing Strategy ・ 4 min read
Communicating your school values through storytelling
Use these storytelling techniques to creatively communicate your school's values and engage families.
SEO ・ 4 min read
How to ensure your school website shows up on Google
Once your website is live, you may not see it in search results. Here's how to set your website up to ensure that it will show up Google. 
Event Marketing ・ 4 min read
Going virtual: how to move any school event online
Rather than cancel, we'll show you how to move any school event online!
Video Marketing ・ 3 min read
Our expert shares his secrets for creating engaging videos
Trying to unlock the secret to creating engaging video content? We sat down with our expert video content creator to get all of his insider secrets.
School Websites ・ 4 min read
5 tips for writing your next school website photography brief
Capturing new, engaging photos is an essential part of a school website update. Here are 5 tips for creating the perfect school website photography brief.
School Apps ・ 5 min read
How schools can communicate with parents during a crisis
When an emergency happens at your school, here's how to ensure your school is ready to send out information quickly and keep parents informed.
School Apps ・ 4 min read
School app push notifications: are they effective?
With an abundance of marketing tools available today, push notifications can feel a little 'old school' but here's why they're still effective.
Social Media ・ 2 min read
A quick guide to using hashtags on social media
The way in which different social networks use hashtags can vary, so we've put together a quick guide for schools on how to use them.