Marketing

Become a school marketing expert in no time
Marketing Strategy ・ 5 min read
Why school personas are the key to boosting parent engagement
Creating personalized content at scale can be tricky. School personas are your secret weapon to help you create messaging that resonates with different audiences.
School Websites ・ 4 min read
The best virtual campus tour platforms for schools
Virtual school tours offer a whole host of benefits for your school recruitment efforts. We explore the best virtual campus tour platform for your school!
Social Media ・ 3 min read
Spotlight on paid social media for schools
Paid social media is becoming an increasingly important element of any digital marketing strategy. Keep these four tips in mind for your next campaign.
School Websites ・ 4 min read
Getting a new school website: what to expect
When you're having a new website put together for your school, it's helpful to know what to expect and what to do at each stage of the process. Learn more in our post!
Social Media ・ 6 min read
Instagram Stories: opportunities for schools
Stories are a fantastic way for your school to provide engaging content to your Instagram followers. We share tips to using Instagram Stories for schools.
Digital Marketing ・ 5 min read
6 Steps to better social media images for your school
These 6 steps will help you improve the images you're taking for your school's social media channels.
Marketing Strategy ・ 4 min read
Inbound marketing for schools explained
Learn more about what inbound marketing involves and how it can benefit your school’s overall marketing strategy.
Video Marketing ・ 3 min read
Content and tools for easy school videos
Video is the most popular, and fastest-growing type of content consumed online. We share some tips for creating simple and easy-to-make school videos.
Video Marketing ・ 6 min read
Features of a great school promotional video
A school promotional video is a great way to help your school stand out from the crowd. Learn the top five features of a great school video!